Your points, offers and benefits (unless otherwise stated in the specific offers and benefits) must be redeemed by September 30 of each year. Beginning October 1 of each year (“Expiration Date”) your points will reset to zero and you will start accumulating new points. Additionally, any unexpired offers or benefits (unless otherwise stated in the specific offers and benefits) that you have not redeemed will also expire and be forfeited on the Expiration Date.