If you were previously enrolled in a prior Southern Steer loyalty rewards program and do not wish to be enrolled in this Program, you can opt-out by following the instructions at southernsteer.storebyweb.com or you can opt-out at any participating Southern Steer Butcher location. If you are not eligible to be enrolled in this Program or you elect to opt-out, all points, offers and benefits from the previously enrolled Southern Steer Butcher loyalty rewards program will terminate and be forfeited as of October 1, 2023.